News Details

Chella celebration finds a new home in downtown Indio

INDIO, Calif. (April 14, 2022):

Wednesday, April 20th in Downtown Indio, Goldenvoice, in partnership with the City of Indio, and Vallarta Supermarkets present the new home of Chella, Celebrando a la Comunidad.

Formerly a ticketed event, Chella has restaged in the desert’s original downtown for a celebration of the community, putting the spotlight on the locals who have created memories and music here for generations.

This free event brings the energy of the festivals to the public for an evening of live music. It features performances by local and touring acts, including Mexican folk singer-songwriter Ed Maverick, also performing at this year’s Coachella Valley Music & Arts Festival. Additional performances curated by Goldenvoice include So Cal soul singers Thee Sinseers alongside featured local artists Israel’s Arcade and Garb. Festival favorite and local maestro Alf Alpha & Super Sonido Sistema serves as host and deejay to the evening.

Sweet treats and good eats will be served up at La Cocina by Vallarta Supermarkets. The grocery partner continues its partnership with community arts following their marquee collaboration with the Indio International Tamale Festival.

All are welcome downtown in the park at Bliss Avenue and Towne Street on April 20th, 2022 from 5:00 p.m. to 10:00 p.m.

No chairs, coolers or alcoholic beverages will be allowed in the performance area.

Blankets, strollers, bags and (cute) puppies are permitted.




Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery and Frost Amphitheater. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 2,000 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments. For additional info, please visit

The City of Indio is the largest and fastest growing city in the Coachella Valley with more than 90,000 residents. Nearly 1.4 million people visit Indio every year to attend its world famous arts, food, and music festivals, and the city is ranked as one of the top emerging travel destinations in the country. With nationally recognized public safety services, exceptional schools, great parks and senior and teen centers, no wonder more than 2,700 new housing units are in construction or being planned throughout the City, in addition to new hotels, restaurants and retailers. Indio was the first city incorporated in the Coachella Valley on May 16, 1930, and is the traditional gathering place of the desert, bearing the fruit of cultural exchange and youthful energy.

Since 1985, Vallarta Supermarkets has grown to a total of 53 stores throughout different counties in California (Los Angeles, Ventura, San Bernardino, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno). The Gonzalez family has adhered to their strong work ethic and has made it part of their company culture ensuring that all their team members, more than 8,000, strive for excellence.