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April Festivals Boosted Indio Economy & Attracted National Attention

The April music festivals produced by Goldenvoice – the Coachella Valley Music & Arts Festival and Stagecoach Festival – welcomed more than 325,000 to Indio last month, boosting Indio’s economy and bringing nationwide recognition to the community.

Highlights of the Coachella Valley Music & Arts Festival included epic performances both weekends by Beyonce that had festivalgoers raving, the massive rainbow-colored Spectra art exhibit that allowed attendees to walk up inside of the cylinder structure and look out over the festival, and a new shaded food area called the Indio Central Market featuring 20 different restaurants and picnic tables in the shade.

For Stagecoach Festival, top draws included, Food Network star, Guy Fieri’s “Guy’s Stagecoach Smokehouse” and its mouth-watering barbecue, the Half-Pint Hootenanny for kids of all ages, and the historic Garth Brooks’ music set. Up until Stagecoach, Brooks had never performed at a festival before.

A touching video tribute to Coachella Valley’s own lost angel, Riley Rose Sherman, came onto the big screens prior to Garth Brooks performace. Riley Rose was a 6-year-old girl from La Quinta who lost her battle with neuroblastoma on April 13, 2018.

One festival incident brought the community together in an unexpected way. Prior to Weekend 2 of Coachella, high winds kept the festival campgrounds from opening on time. This left thousands of festival campers slightly displaced until the high winds had passed and the campgrounds could open. Out-of-town festival-goers who had hoped to get to the campgrounds early were re-routed to the Indio Walmart parking lot Thursday. Here they were allowed to set up makeshift "campsites" around their cars until the campgrounds opened.

Indio Police Sgt. Dan Marshall said there were no incidents during the night as people waited patiently for the winds to quiet down, and that businesses increased their staffs to accommodate the thousands of visitors. Local residents were supportive as well which brought out the best in the community.

An economic impact report has estimated that the festivals bring in roughly $212 million in revenue for Indio, which ultimately benefits the residents in enhancements to the city. The overall economic impact for the region is over $494 million.

Festival-goers spend about $45 million on food, gas, and shopping at local stores, while spending three nights in the valley at an average of $250 for lodging per weekend.

Goldenvoice also donates thousands of dollars to non-profit organizations in the area, including several in Indio.